Earth Justice Ad Campaign

Earth Justice is a nonprofit organization that prides itself on legally representing the earth for free. With the intention of raising awareness, this ad campaign focuses on bold and jarring imagery that captures the total environmental destruction caused by smokestacks. In addition, the campaign reaches to encourage viewers that our current trajectory isn’t imminent. By supporting groups like Earthjustice, they can help Prevent, Preserve, and Protect the future of the world’s number one resource. This strategy focuses on reaching daily commuters and social media browsers via physical and online versions of the ad. The short-term goal of the ad is to increase traffic to their website, educate, and inspire viewers to donate to the current fight for cleaner air.